Vahdam
Scaling Through Q4 & Black Friday
Challenge
Scale evergreen and sales ads through Q4 to reach sales targets.
What We Helped With
- Creative Strategy
- Facebook Ads
- TikTok
Solution
- Media Buying. After a comprehensive audit of accounts which included going through large amounts of data, we were able to understand the product audience deeply and optimize based on our findings. This allowed us to meet and surpass key deliverables such as ROAS & CPA and site conversation rate.
- Creative Testing. We tested new creative concepts with various iterations to find winning ads that proved to be highly scalable during both BFCM & Christmas periods.
"Allocated and scaled campaigns based on Triple Attribution. Improved MER by 2x. We had a great push for BFCM"
Vice President - Business Head & Growth
Rashmi G.
+200%
87%
74%
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