Good People.

We prefer working with ambitious brands because we can more work directly with the decision maker - you, the founder. We work hard and smart but require kindness and empathy from our partners.

We looking for mutually beneficial partnerships so both of our businesses can continue to grow in a way that ADDS to our lifestyles, not takes away.

Good Margin.

Part of running a business is a math equation. Plain and simple.

If you don't have enough money after COGs, Ad spend, etc, then it will be harder to acquire customers profitably on the first purchase, which is often essential for bootstrapped DTC brands (especially at scale).

A ballpark of 60-80% (gross) margin is a good start, but it depends.

Good Product.

We love finding partners who "get it" & realize there's more to a building a brand besides Ads & Email.

Your product is already loved by your customers and some are natural brand ambassadors.

You may even have a ton of customer reviews and UGC.

If you already have seen traction, have a subscription, or are expanding your product line soon, let's chat!