Challenge

Whilst newer to eCommerce the brand needed help with email marketing, previous freelancer was inconsistent, set up stuff, and then never checked in and optimized them, and

sent ZERO campaign sends.

● The brand only had three automated flows set up [for many brands anywhere from 7 to 9 flows are typical)

● Their best flow was Abandoned Checkout bringing in only $1,729

● Their automated flow open rates were quite low at only around 20% [we aim for 30%+ for flows]

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What We Helped With

- Flows

- Campaigns

- Segmentation
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Solution

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Our Head of Email, Dennard was able to research, strategize, and dig in and do a ton of work during the 3 month scope. He revamped the current flows, added new ones, and started consistently sending 2-3 campaigns per week.

This resulted in:

● Improved design & improved messaging of previous flows AND implemented five new flows while raising open rates to 30%+

● Started sending out 2-3 campaigns a week which drove thousands in additional revenue per week and increased brand loyalty and retention.

● Added segments, filters, tags and targeted people who were more likely to buy vs. just ANYONE and everyone who joined their list.

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After working with Sunrize, Sok-It was able to scale their ad spend across their other channels because email was working so efficiently — this led to a massive growth surge for the brand.